Leads to certification with duration:
1 year
1 year
Supercalifragilisticexpealidocious
Company Intro
Hello My name is Curricula
Curriculum content
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Everyone loves a good video short, right? Whether it’s cute cats, cake-decorating, or daredevils attempting hair-raising stunts, we can sit transfixed for hours just scrolling through video shorts! It’s difficult for traditional ad campaigns to compete with video shorts for attention. So, marketing departments need to take a new approach. Video marketing can be a powerful tool. In a world where anything and everything’s available at the touch of a button, traditional ad campaigns are less effective. Video shorts, on the other hand, are a marketer’s dream. A well-planned video ad campaign can make an audience take notice and get excited enough to buy something. By the end of this course, you’ll be able to: • Recognize the benefits of using video marketing • Identify the types of video campaigns you could create • Use tips and advice to begin planning a video ad campaign Why take this course? Video marketing is the most powerful tool for advertising right now, so marketing departments need to embrace it. For those working in marketing, the course will guide you through the possibilities of video, and give you useful advice for creating your own video campaigns. 10 mins | SCORM | Development Plan
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Remember that soft-drink craze, when people spent time searching every can and bottle to find their own name printed on the label? That’s a classic example of great product marketing. The company responsible took 250 of the most common names, and people bought them for themselves or their loved ones. That company saw huge boosts in sales from such a simple idea. The whole point of product marketing is to push products that attract the attention of customers and keep popular products in the spotlight. By implementing product marketing in the business you work for, you have a responsibility to understand the overarching voice and be an enabler of sales. Product marketing focuses on emphasizing the buyer’s needs or desires which can lead to numerous benefits for employees and the business. By the end of this course, you’ll be able to: • Define the role of product marketing compared to other forms of marketing • Understand how to implement different product marketing strategies • Recognize the benefits of product marketing Why take this course? As someone who has a role in marketing, you must ensure that products appeal to the company’s target customer. This course will identify what the role of product marketing is, how to implement various product marketing strategies, and how to recognize the importance of product marketing. 15 mins | SCORM | Development Plan
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Google AdWords is an online advertising service that places advertising copy at the top, bottom, or beside, the list of search results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy.
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eFront delivers a start-to-finish solution that allows you to manage training materials from a multitude of sources . Reuse content you already have like Documents, Presentations, Videos or SCORM & TinCan packages. Consume material from YouTube, Wikipedia, Prezi and other web sources. Extend the learning properties of your courses with assessments and surveys.
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A strong brand relies on many factors to promote its values and ideas. If you were asked to draw the logo for Apple, Nike, or McDonald’s from memory, you’d find it pretty easy, right? And you could probably also name some famous “fans” who have helped promote those brands. These “brand ambassadors” play a crucial role in helping enterprises increase the size of their target audience. In the social media age, EVERY customer can become a brand ambassador, regardless of their level of fame. And no matter how big or small the company, having people promoting your products will certainly help your business. By the end of this course, you’ll be able to: • Understand why brand ambassadors are so important in today’s world • Define the role of a brand ambassador in your marketing • Choose the correct ambassador for your brand • Establish a brand ambassador program Why take this course? Society demands that everything be accessible, recognizable, and relatable. If you’re in business, using a brand ambassador can help you achieve all of these, as long as you get it right! This course will help you discover how to use a brand ambassador to give your company a familiar face, and how to establish an ambassador program that can grow the face of your company. 10 mins | SCORM | Workbook
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Think about a product or service that you regularly buy from a brand. Why did you? It’s likely because you trust that brand and enjoy their products. If they continue to make great products or offer useful services, you’ll probably stay loyal to it. You feel good about the brand. It embodies your own culture and values. It’s gotten under your skin! Brands with strong identities, like a certain fruit-based tech company, often create enthusiasts who also become brand advocates. At its most basic level, branding is the process of creating a distinct identity (because you want to stand out from the competition.) That brand should embody your product or service and will resonate emotionally with your target audience. If done right, a good brand will build trust, define your personality, and give your customers peace of mind. This course will help you get started building your own. By the end of this course, you’ll be able to: • Identify the importance of having a strong brand • Understand how vital brand perception is and how it creates recognition and trust • Recognize your target audience and competitors, so you can stand out from the crowd • Explain how to define your brand proposition and personality Why take this course? “It’s the best thing I've ever bought.” “It makes me feel amazing.” “My life is so much better.” These are emotions you definitely want your clients to feel after they’ve bought the product your business you work for sells or taken your service you provide. But what about before that? You’ll need a strong brand. And with so much razor-sharp competition out there, you’ll want to make a brand that stands out. If you work in marketing, and want to create a brand, this 2-part course is for you. 10 mins | SCORM | Development Plan
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Think about a product or service that you regularly buy from a brand. Why did you? It’s likely because you trust that brand and enjoy their products. If they continue to make great products or offer useful services, you’ll probably stay loyal to it. You feel good about the brand. It embodies your own culture and values. It’s gotten under your skin! Brands with strong identities often create enthusiasts who also become brand advocates. At its most basic level, branding is the process of creating a distinct identity (because you want to stand out from the competition). That brand should embody your product or service and will resonate emotionally with your target audience. If done right, a good brand will build trust, define your personality, and give your customers peace of mind. This course will help you get started building your own. By the end of this course, you’ll be able to: • Explain how to undertake market and user research in order to understand what customers look for in a brand • Determine primary and secondary audiences in order to focus your efforts • Recognize the importance of building a brand strategy for the business • Create the 1st outline of a new identity for the brand that you’re promoting Why take this course? “It’s the best thing I've ever bought.” “It makes me feel amazing.” “My life is so much better.” These are emotions you definitely want clients to feel after they’ve bought the products or services that you’re marketing. But what about before that? You’ll need a strong brand. And with so much razor-sharp competition out there, you’ll want to make a brand that stands out. As someone who works in marketing, this 2-part course will help you create a brand that resonates with your target audience. 10 mins | SCORM | Development Plan
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Marketing campaigns are complicated. Do you choose the social-media route or do a viral video? Maybe you need to go to a trade show, and run a print campaign. With so many moving parts, it’s easy to lose track of what’s going on, and harder to see what’s working and what’s not. Good campaign management decides whether your campaign is a success. Even with a huge budget and a great idea, your marketing campaign still needs effective planning, implementation, and monitoring to keep it on track. Good campaign management can help you organize complex operations, target customers, and reach your business goals. By the end of this course, you’ll be able to: • Identify the benefits of effective campaign management • Recognize the tools and skills needed to execute a successful campaign • Perform the necessary steps to build an overview of your campaign Why take this course? Whether you’re a marketing executive, marketing manager, or senior leader, this course can help you steer your campaign successfully. It’ll help you recognize the benefits of campaign management and the tools you’ll need. You’ll also see how to take steps to build a clear overview of your next campaign. 10 mins | SCORM | Development Plan
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“Coffee is for closers” – a great quote from a 90s movie. It means that the appropriate time to relax is when the deal is done. You’ve got a great product, and you’re confident. All that remains is closing the deal. The only thing is, your customer has a reputation as being a tough nut to crack. Sometimes it can seem impossible when you have a customer that insists on making everything unnecessarily hard. But, hey, no one ever said it would be smooth sailing. The thing is, in this high-pressure sales world, you simply don’t have the time to waste on deals that can drag on for weeks – especially if you’re pretty sure these interactions won’t end in a sale. But there are ways you can make deals happen, even with noncommittal prospects, and other customers who you are finding it difficult to lose deals with. By the end of this course, you’ll be able to: • Recognize 11 ways to improve your negotiation skills • Identify the potential factors of a negotiation, including persistence and influencing • Develop a compelling offer Why take this course? Confident or not, even the best salesperson sometimes requires that extra little push to make a good deal come to fruition. Closing that deal is arguably the most important part of the sales cycle, and we’ve got plenty in store to help you make those “impossible” deals become reality. Whether your role is in sales or marketing, this course can help. It’ll show you ways to negotiate and make compelling offers and help you to better understand the importance of influencing. 10 mins | SCORM | Infographic